With the world being forced to shift its focus online within the current pandemic especially retail & shopping, it makes one ponder whether an online presence is considered a necessity instead of an option. According to reports, the worlds population has a total of 7,83 billion at the start of 2021. There are roughly 5,22 billion people using mobile phones which is 66,6% of the worlds population. There are 4,66 billion people that use the internet which forms 59,5% of the world’s population. These statistics are ever increasing with more users that are entering the online sphere. So can a website actually drive sales to your business?

Your business’s website & the internet:

Checking your cellphone & constantly hopping onto the internet has become a habit & to some, second nature. Your website acts as the window to the world. It’s a virtual representation of your brick & mortar store. The internet has created a global village & carries a few advantages with it. The digital age, especially the internet, has made communicating & sharing information much more easier. The internet provides different ways in which people can market & add more leverage to their existing strategies.

Platforms & campaigns for your website that can potentially drive sales to a business :

• Google Ads:
  Business owners that have their website up & running on Google can make use of the online advertising platform, consisting of various tools to improve your ranking in search results. There are roughly about 4,39 billion internet users. Come to think of it, that’s 4,39 billion opportunities awaiting.

• Display Ads:
  Google display ads are typically ads that are displayed through various forms such as text, images, videos & audio. These ads are normally presented on different websites especially if you’re reading through any article.

• Sponsored Ads:
  To put it in simple terms, there’s two parties involved when it comes to sponsored ads. The advertiser, which is responsible for paying for the add & will post the content on an influencer’s or publisher’s page.

• Google Ad campaigns:
  There are various campaigns that one can make use of through Google Ad campaigns. If your business is product orientated, business owners can make use of this option. YouTube has become the latest hot spot for millennials either streaming their favourite show or learning from tutorials. There are approximately 2.3 billion YouTube viewers that are active users.

We’ve provided the statistics, strategies & various forms in which a business can present itself on the internet. Your future website is just one click away from potential sales. You wouldn’t want to think twice about this. If you’re looking for a reliable web hosting service provider, your online journey is one launch away with our cPanel or WordPress hosting packages as a start.

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