Secure Sockets Layer (SSL) certificates, sometimes called digital certificates, are used to establish an encrypted connection between a browser or user’s computer and a server or website.
1. How can customers be sure which is a safe site to buy from?
Millions of websites use an SSL Certificate every day to keep their customer’s data safe. Have you ever noticed some web addresses have an “http://” and others “https://”
2. Sensitive Data
SSL security protocol is used to keep sensitive information like banking details, ID, usernames and passwords safe from cyber crooks, encrypting data while it passes through websites and servers keeping it from being intercepted.
3. Strengthen Brand Identity
SSL is not only for websites who sell items online. Moreover, an SSL certificate tells visitors on your websites that you are the verified owner of your site. Showing security is a great way to earn trust and identity. SSL protects your reputation.
4. Increased SEO rank
Google and other search engines acknowledge secure websites more than a regular http:// and thus boosting your SEO ranking. Most noteworthy, digital certificates such as SSL serves as the backbone of internet security, another factor to increase your ranking.
5. Prove Legitimacy
Your business will be recognized as a legitimate website with an SSL Certificate. Without SSL, attackers and spies can try to steal users personal information and this will discredit your legitimacy.
6. How it works behind the scenes
With an SSL encryption, it generates a private key and a public key. These two keys are related. The private key is the only thing that can decrypt the information encrypted by the public key.
A website accompanied by SSL encryption is a symmetric session key which is a secure two-way channel where both the server and the browser can communicate back and forth in private.
Above all, this all takes place behind the scenes making sure it’s protected – ensuring the communication over the internet is kept private.
6. SSL Handshake
In order to ensure your site is SSL Secured. An SSL handshake needs to be performed to verify that you are the verified business owner and your business is legit (the real deal).
SSL certificate from a trusted certificate authority steps:
confirms they own the domain
verify the organization is who they say they are.
ID verification
Hence, SSL Certificates provide secure, encrypted communications between a website and an internet browser.
